If you want to talk style or you want career and lifestyle tips, think Keemia Ferasat. She is the founder of Style Salute, a mission-driven media and commerce brand described best as "The Huffington Post for the modern woman" (www.stylesalute.com). Style Salute is a new media and commerce startup that inspires confidence and creativity in women through inspirational and informative content across multiple platforms. The mission is to provide an online destination that will empower women to live more stylish, smarter, and independent lives. Ferasat began her career as the founder of KEEMIA, a line of high-end cocktail dresses, which sold to over 50 stores nationwide and online. The brand was featured in leading publications such as ELLE, Marie Claire, Brides, Daily Candy, InTouch, Lucky, and more.
Ferasat has her finger firmly on the pulse of today's changing media landscape— and she has a hunch that speaking personal style and personal beauty is what women are craving today. Keemia has always had an interest in the idea of helping women take ownership of their personal style, careers, and beauty routines and Style Salute, which launched in July 2016, is the culmination of that idea. For women of this generation, technology is enabling self-expression, but most importantly self-acceptance, in a tremendous, unprecedented way. Accordingly, Style Salute is the first part of the mission to really help women get the information that will help them live their lives more confidently.
Style Salute speaks to readers in an inclusive voice, with content that is contextually relevant, authentic and shoppable. All of the content on Style Salute is very inspiring. There is much utility in the products and tutorials presented, and each piece of content drives an immediate action, inspiring women to try, buy, or share. Looking forward, Keemia would like to see Style Salute re-invent the way women shop and consume content.
Keemia is an established figure in the Iranian-American community and she is also the Los Angeles chair of Persian Tech Entrepreneurs (www.wearepte.com).